Apple computers is now celebrating 30 years of innovation. Anyone who has watched a Steve Jobs keynote, will tell you that he is one the most extraordinary speakers in corporate America. He comes across to most people as a particularly hip and plugged in friend showing off inventions in your living room. Jobs has learnt that a leader must be an evangelist and brand spokesperson.
Here are Jobs tips to wow them with your presentation:
1. Sell the Benefit
Steve Jobs does not sell bits of metal; he sells an experience. "For example, when introducing a 30 GB iPod, he clearly explains what it means to the consumer - users can carry 7,500 songs, 25,000 photos, or up to 75 hours of video.
In January when Jobs introduced the first Intel (INTC)-based Mac notebook he began by saying, "What does this mean?"He went on to explain the notebook had two processors, making the new product four to five times faster than the Powerbook G4, a "screamer" as he called it. It's not about the technology, but what the technology can do for you".
2. Practice, Practice, and Practice Some More
Take nothing for granted during presentations. Review and rehearses your material. Jobs sense of informality and easy manner comes only after grueling hours of practice.
3. Keep It Visual
There are very few bullet points in a Jobs presentation. Each slide is highly visual. If he's discussing the new chip inside a computer, a slide in the background will show a colorful image of the chip itself alongside the product. That's it. Simple and visual.
Apple's presentations are not created on PowerPoint, as the vast majority of presentations are. But PowerPoint slides can be made visual as well. It's a matter of thinking about the content visually instead of falling into the habit of creating slide after slide with headlines and bullet points.
4. Exude Passion, Energy, and Enthusiasm
Jobs has an infectious enthusiasm. This was obvious during the launch of the video iPod, with comments like: "It's the best music player we've made," "It has a gorgeous screen," "The color is fantastic," and "The video quality is amazing."
"There is no better example of Jobs' passion than the famous story of how he convinced John Sculley to lead Apple in the mid '80s by asking him, "Do you want to sell sugared water all your life or do you want to change the world?" The former Pepsi executive chose the latter and, although the pairing ultimately failed to work out, it reflects Jobs' sense of mission - a mission that he conveyed consistently in the early years of Apple and continues to today".
5."And One More Thing..."
At the end of each presentation Jobs adds to the drama by saying, "and one more thing." He then adds a new product, new feature, or sometimes introduces a band. He approaches each presentation as an event, a production with a strong opening, product demonstrations in the middle, a strong conclusion, and an encore - that "one more thing!"
So what does this mean?
How do you and your team rate when it comes to crafting the story behind your organisation or brand? Do you come across as trustworthy, confident, and competent, or do you fail to captivate your listeners? When you do speak to an individual or groups or a large audience you are often the sole experience a listener has with your organisation/brand.
LMC has an entire section of the course dedicated to help bring the evangelist and brand spokesperson out of each one of us.
Here are Jobs tips to wow them with your presentation:
1. Sell the Benefit
Steve Jobs does not sell bits of metal; he sells an experience. "For example, when introducing a 30 GB iPod, he clearly explains what it means to the consumer - users can carry 7,500 songs, 25,000 photos, or up to 75 hours of video.
In January when Jobs introduced the first Intel (INTC)-based Mac notebook he began by saying, "What does this mean?"He went on to explain the notebook had two processors, making the new product four to five times faster than the Powerbook G4, a "screamer" as he called it. It's not about the technology, but what the technology can do for you".
2. Practice, Practice, and Practice Some More
Take nothing for granted during presentations. Review and rehearses your material. Jobs sense of informality and easy manner comes only after grueling hours of practice.
3. Keep It Visual
There are very few bullet points in a Jobs presentation. Each slide is highly visual. If he's discussing the new chip inside a computer, a slide in the background will show a colorful image of the chip itself alongside the product. That's it. Simple and visual.
Apple's presentations are not created on PowerPoint, as the vast majority of presentations are. But PowerPoint slides can be made visual as well. It's a matter of thinking about the content visually instead of falling into the habit of creating slide after slide with headlines and bullet points.
4. Exude Passion, Energy, and Enthusiasm
Jobs has an infectious enthusiasm. This was obvious during the launch of the video iPod, with comments like: "It's the best music player we've made," "It has a gorgeous screen," "The color is fantastic," and "The video quality is amazing."
"There is no better example of Jobs' passion than the famous story of how he convinced John Sculley to lead Apple in the mid '80s by asking him, "Do you want to sell sugared water all your life or do you want to change the world?" The former Pepsi executive chose the latter and, although the pairing ultimately failed to work out, it reflects Jobs' sense of mission - a mission that he conveyed consistently in the early years of Apple and continues to today".
5."And One More Thing..."
At the end of each presentation Jobs adds to the drama by saying, "and one more thing." He then adds a new product, new feature, or sometimes introduces a band. He approaches each presentation as an event, a production with a strong opening, product demonstrations in the middle, a strong conclusion, and an encore - that "one more thing!"
So what does this mean?
How do you and your team rate when it comes to crafting the story behind your organisation or brand? Do you come across as trustworthy, confident, and competent, or do you fail to captivate your listeners? When you do speak to an individual or groups or a large audience you are often the sole experience a listener has with your organisation/brand.
LMC has an entire section of the course dedicated to help bring the evangelist and brand spokesperson out of each one of us.
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