Why Thinking About Vice Increases Your Chance of Giving In

In a recent Science Daily article - a study by researchers from Duke, USC, and UPenn explored for the first time how questioning can affect our behavior when we have mixed feelings about an issue. The study, forthcoming in the June issue of the Journal of Consumer Research, found that asking people questions, like how many times they expect to give in to a temptation they know they should resist, increases how many times they will actually give in to it.

A number of experiments were run including college students illustrating how questions that seemed innocent enough, actually encouraged people to lower their guard to the extent that they were actually giving in to the vice.
Despite very real negative repercussions, respondents to a question about their future class attendance engaged in the negative behavior (missing class) at a significantly greater rate than those not asked to predict their behaviour.

While the results were especially pronounced for those with low self control. Its implications only serve to strengthen why those of us in leadership and management have all the more reason to lean on the Lord and be rooted firmly in the Word so as to avoid the numerous vices that pervade our lives and societies.

However on a positive note - two moderators were discovered which can prevent intention questions from exacerbating indulgences in vices -

1. Having people explicitly consider strategies for how they might avoid the behavior.
2. Having people create a self-reward for sticking with their stated usage patterns.